Dec 24, 2025
3 min read
The Stellantis Premium group, which consists of three big names in the automotive world: Alfa Romeo, DS Automobiles and Lancia, reached a 3% market share in Spain in the last month of 2025. Alfa Romeo, DS Motors and Lancia have significant developments in their sights for 2026, with the launch of key models such as the new Lancia Gamma or the innovative DS range, along with long-awaited additions to engines and special editions. Stellantis' strategy in the premium market is based on three major brands.Founded in 1910, Alfa Romeo represents the sportiness of Italian motoring, DS Automobiles, born in 2015, but since 1955 with the DS "Tiburon" model, has embodied the art of travel and French luxury.With its rebirth, Lancia, which will be 120 years old in 2026, is once again synonymous with "Made in Italy" in automotive elegance.
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December 23, 2025
Stellantis Premium cluster: Alfa Romeo, DS Automobiles and Lancia are the top eight in the market thanks to the new products coming out in 2026.
The Stellantis Premium Cluster, made up of three big names in the automotive world: Alfa Romeo, DS Automobiles and Lancia, reached the last month of 2025 with a 3% share of the Spanish market.Both Alfa Romeo, DS Automobiles and Lancia have significant developments for 2026, with key unveilings such as the new Lancia Gamma or DS Automobiles range featuring innovative vehicles, engines and long-awaited additions to the special series.Stellantis' strategy in the premium market is based on three major prestige brands.Founded in 1910, Alfa Romeo represents the sporty spirit of the Italian carmaker DS Automobiles born in 2015, but the 1955 DS "Tiburon" represents the art of travel and French luxury.With its reincarnation, Lancia, which will turn 120 in 2026, is once again synonymous with "Made in Italy" elegance.
- Comprised of three major names in the automotive world such as Alfa Romeo, DS Automobiles and Lancia, the Stellantis Premium Cluster will reach a 3% market share in Spain by the last month of 2025.
- Both Alfa Romeo, DS Automobiles and Lancia have important developments on the horizon from 2026, the year when models such as the New Lancia Gamma or innovative cars in the DS Automobiles range will be launched in addition to the expected increase in engines and special series.
- Stellantis' strategy in the premium market is based on three large prestigious brands.Founded in 1910, Alfa Romeo represents the sportiness of the Italian car, DS Automobile, born in 2015, but the 1955 DS "Tiburon" as a reference, embodies the art of travel and French luxury.With its rebirth, Lancia, which will be 120 years old in 2026, will come of age, once again synonymous with "Made in Italy" elegance in cars.
Madrid, 23 December 2025 ––Few combinations evoke as many things in the automotive world as Alfa Romeo, DS Automobiles and Lancia, the three legendary brands that make up the Stellantis Premium Cluster.Designed for those looking for tradition, radicality and sporting spirit.
Just days before the 2025 grape harvest, the Stellantis Premium Cluster is ranked in the Top 8 of the Spanish premium market.
Alfa Romeo Junior, Biscione's growth engine
Alfa Romeo Junior has revolutionized the B-SUV segment and become the brand's best-selling model in 2025, well received by both seasoned "Alftistas" and those just beginning to discover the sporty DNA of the "Biscione".It represents 71% of the Italian company's sales in Spain (personal channel + B2B).
The new Alfa Romeo Tonale accounts for 14.7% of the brand's sales in Spain, while the Stelvio accounts for 11.6%.
Regarding the dealer network, Alfa Romeo currently has 36 dealers in Spain.
DS Automobiles redefines the upper segment with the Nº4 and Nº8 while the long-awaited model arrives in 2026.
In 2025, DS Automobiles celebrated its 10th anniversary in the best way possible.We marked the “before” and “after” of the premium universe with two innovative and radical proposals, and we also launched a new naming scheme related to French luxury, one of the brand's main characteristics.If the N°8 is the new flagship of the Parisian "house" and follows in the footsteps of the mythical "Jaws" of the era's energy transition, the N°4 is committed to a new vision of what a sedan in the C premium segment should be, offering new standards in terms of design, performance, electrification, comfort and attention to detail.
In addition, the brand has taken a new step in its personal relationship and trust with customers with DS Serenity, a program that offers peace of mind and a financial warranty of up to 8 years.
In 2026, DS Cars will not stop its work speed.To start the year, DS explores the most diverse sports face in the DS Performance Line Series, where the brand's racing team is inspired by Formula E. The competition that will have a race in 2026 in Spain, especially the Jarama circuit in Madrid in March.
The first units of this special series will be distributed in February.Then the main features of the new model will be revealed, which will be added to the range throughout the year.As for the smallest of the family, the DS 3 will include new customization options with new roof colors and a new level of finish.
In 11 years of existence in Spain, DS Automobiles has sold 30,000 cars.The most successful product in this business trip is the DS 7.
Regarding the 2025 results, it is worth highlighting the excellent health of the DS 7, which represents 70% of the brand's registrations in Spain in 2025, followed by no.4. It should be noted that 35% of DS Automobiles sales correspond to BEV-100% electric or PHEV plug-in hybrid engines.
Across all sales channels, DS Automobiles is gaining ground with individual customers, who already represent 28% of registrations, by focusing on the B2B market, which represents 47% of its sales, and leading sales to SMEs and independents.
In 2026, the brand plans to open 3 new DS Stores and 5 Official Services, reaching 33 points of sale.
The Lancia Ypsilon HF is the next step in the development of the brand in anticipation of the new Gamma
2026 is a special year for Lancia as it celebrates its 120th anniversary.If 2025 is marked by the return of the HF acronym synonymous with sporty performance and high voltage sensations, the year we are about to enter will be remembered for the arrival of the new generation Lancia Gamma.
Regarding the business network in Spain, a country that always likes good brands, Lancia will open 6 new price Casa Lancia showrooms in the main area, up to 16 points of sale throughout the year 2026.
