Alfa Romeo New Year begins at the 2026 Brussels Motor Show |Alfa Romeo |Stellantis

Alfa Romeo chooses prestigious Belgian motor showIt sets a long-standing benchmark for the European market, closing 2025 and heading into 2026 with even more ambition. The focus will be on the launch of the Giulia Quadrifoglio Luna Rossa, a very limited series resulting from a collaboration with the Luna Rossa team, alongside the national launch of the New Tonale, the limited edition Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale. This booth is a corner host.BOTTEGAFUORISERIE, a new project of automotive excellence that combines the tradition and innovation of the Alfa Romeo and Maserati brands, offers a timeless personal car.Highest precision restoration in historySensory experienceResearch on innovative materialsand centers specifically dedicated to improving efficiency.

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09 cups-2026

Alfa Romeo's New Year starts at Brussels Motor Show 2026

Alfa Romeo has chosen to close the prestigious Belgian motor show, which has long been a benchmark for the European market, in 2025, with targets set for 2026.Tofolitel in collaboration with the Luna Rossa team will focus on the premiere of the New Quadrifoglio Luna Rossa, a limited series Giulia Quadrifoglio Luna Rossa.Collezione and the new Junior Sport Speciale.with a national publication.The BOTTEGAFUORISERIE corner, which combines the tradition and innovation of the Alfa Romeo and Maserati brands;historical accuracy;sensory experiences;Renovated with a center dedicated to innovative materials research and performance development.

- Alfa Romeo has chosen the famous Belgian motor show - long a benchmark for the European market - to end in 2025 and look towards 2026 with growing ambitions.

- The focus will be on the premiere of the Giulia Quadrifoglio Luna Rossa, a very limited series created in collaboration with the Luna Rossa team, along with the national launch of the New Tonale, the limited edition Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale.

- The stand hosts the Bottegafoursery Corner, a new project of automotive excellence that combines the tradition and innovation of the Alfa Romeo and Maserati brands, presenting timeless customized cars, a center for maximum historical accuracy, sensory experiences, research in modern materials and performance development.

Alfa Romeo is a prominent figure at the 102nd Brussels Motor Show in 2026, bringing its vision of contemporary sport to the fore on the international stage.This brand unites harmony, beauty and technological innovation.On the stand of Hall 5, four models are presented that embody the most authentic spirit of the brand: the exclusive Maggiolia Quadripolio Luna Rossa and the new Belgian Tonale offering to the exciting Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale.

Santo Ficilli, CEO of Alfa Romeo, said: "We are finishing the year in terms of business activity and new products, and we are about to experience 2026 even more enthusiastic, confident and visionary. Alfa Romeo is now a truly global brand: we maintain a presence in more than 70 countries and have 2 out of 20 of the 20 that progress in double-digit 20% of Europe in the world, 10% in the world in the world 29%the strongest area, while MEA and IAP grew by + 20% and + 51% respectively will reopen in the first quarter of 2026, to confirm the central role of performance and emotion in the Italian identity of Alfa Romeo.

Therefore, attention is focused on the world premiere of the Giulia Quadrifoglio Luna Rossa, a new extremely limited series - only ten units in the world - that combines Italian excellence, extreme performance and absolute exclusivity.The special series is the first fruit of the collaboration between Alfa Romeo and Luna Rossa.Together they face the challenge of the 38th America's Cup, the world's most famous sailing competition, which will be held in Italy for the first time in the iconic setting of the Bay of Naples.Luna Rossa CEO Max Sirena said: "There is a natural affinity between Luna Rossa and Alfa Romeo: deep roots, Italian tradition, sportsmanship and the constant pursuit of excellence. We also share our unique color: red. Our collaboration is rooted in shared values ​​and its value is always growing."

This is the most active and impressive Quadrifoglio model to date, made possible by a new low-profile aerodynamic package that produces up to five times more than the production model and provides exceptional stability at any speed: at 300 km/h it reaches an incredible 140 kg.supports.Under the hood, the display pulses a 520 hp V6 biturbo, combined with various self-locking elements.Most attractive is the sophisticated iridescent paintwork, reminiscent of the colors of the Luna Rossa helmet.Inside, Sparco seats stand out, with textures and graphics of the Personal Flotation Devices (PFDs) used by sailors, while original materials from the Luna ship were used and the dashboard was decorated by Rossa.For more information, visit this link.

A few months after its international launch, the new Tona makes its Belgian debut at the Brussels Motor Show.Developing the brand's first C-SUV, the new generation further enhances the sporty character and appeal of a model instantly recognizable as Alfa Romeo.The model on display is the Sport Special Edition of the Rosso Brera with a black and white Alcantara interior (more details on the new tone can be found here ).The stunning Stelvio Quadrifoglio Collezione, which, together with the Giulia Collezione, forms a new global limited edition to pay homage to the legendary Quadrifoglio that first appeared in the car in 1963, will be sold in just 63 units (see this link for more information).Described as a security asset (see dedicated press release).

Space has also been reserved specifically for the BOTTEGAFUORISERIE area, a new initiative recently presented to the international press that brings together the extraordinary tradition and vision of Alfa Romeo and Maserati in a project where craftsmanship, technology and meticulous attention to detail are not only values, but a true way of life.As part of the brand’s digital journey, visitors can scan the QR codes of four individuals with their smartphones and discover the soul of BOTTEGAFUORISERIE, the birthplace of Italy’s most iconic creations.It all starts at "BOTTEGA", where unique Alfa Romeo and Maserati cars are conceived, designed, developed and manufactured.

The next step is FUORISERIE, a customization program that gives all customers the opportunity to transform their car into a personalized model as an expression of their personality.The third aspect is Corse, which promotes innovation in the supercar sector by combining state-of-the-art technology and Italian engineering excellence.Finally, La Storia, as a vision, aims to preserve the historical heritage of both brands by restoring and certifying vintage cars and creating archives and museums that showcase the extraordinary heritage of both Italian marques.More information can be found here.

Cristiano Fiorio, CEO of BOTTEGAFUORISERIE: "Italian automotive culture is at its best when creativity, performance and experience work together. And that's what happens at BottegaFUORISERIE, where ideas and passion can go one step. Our mission is to pay the legacy of history and write their next story. And loyalty is the expression of culture.

Turin, January 9, 2026